A digital hub where you can learn all about sustainability and innovation, shop for sustainable products and find ways to act on environmental and social causes.




Don't buy things you don't need


If you must buy something, buy used


If you must buy new, buy sustainable


When you're done with something, donate it


When something breaks, fix it


If it can't be fixed, repurpose it


If it can't be repurposed, recycle it



At Sustainable Urban, we believe it’s humankind’s duty to respect, protect and nurture our planet — and in order to do so, we need to drive dramatic collective change in our consumption and waste habits.


We want to empower people with the data, knowledge and resources they need to adopt — and advocate for — a sustainable lifestyle.


From a single item to a lifestyle change, from sustainability scores to carbon footprints, we want Sustainable Urban to become the destination of choice for transparent information about, and efficient access to, sustainable products and services the world over. 


We’ve a long way to go and much work to do to move our culture from one of fast-consumption and single-usage to one with reduce/reuse/recycle as default, but we’re eager to fight for our future.


Change starts now.

Jo Vieira

Founder and CEO

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